fashion shopping is one area that has so much scope for expansion. It is for this reason that each year a couple more international brands set base in India, earmarking the key cities that have potential to make purchases, or as they say have a buying capacity.
Those entering the fashion arena should study the local market trends and accordingly set base, or shift base. For instance, Delhi is considered the haute capital of India, and so the most expensive labels have their boutiques there. Whereas in Mumbai there is the combination of the haute couture and unbranded, day-to-day buying.
Those entering the fashion arena should study the local market trends and accordingly set base, or shift base. For instance, Delhi is considered the haute capital of India, and so the most expensive labels have their boutiques there. Whereas in Mumbai there is the combination of the haute couture and unbranded, day-to-day buying.
