Mehndi has broken free of the traditional wedding, Teej or Karva Chauth days and is being applied for a Valentine’s Day bash , a formal party or even an evening at a disco. In its new avatar, mehndi has been elevated to the status of body art and a fashion accessory for the fashion-conscious youngsters.
In recent popular culture, mehndi has enjoyed a renewal. Western musicians and Hollywood personalities have adopted and altered the tradition so that mehndi as a temporary, pain-free body ornamentation alternative to tattooing is now the hottest new trend among women and men. As the trend grows in popularity, so grows the list of personalities that have been seen sporting mehndi patterns.
